TataCliq is a leading Phygital Marketplace in India that provides its consumers with electronic, fashion, & lifestyle products. An arm of the Tata Group, their customer base has come to expect superior quality and speedy deliveries from the brand. One of the biggest challenges TataCliq had been facing was the need to understand the importance of supply chain management. This was at the grassroots of providing consistent packaging for 16 different products to their stores-selling both online and offline. Maintaining the packaging quality, tracking their inventory, delivery schedule, supply chain, etc. all of these challenges now had a solution. With Automated Supply Chain process, Bizongo provides a partnership that makes 100% packaging material available to buyers. All this at a very low inventory through efficient supply chain management.
In this case study, you will find out how TataCliq struck the perfect chord by making adopting change into their procurement strategy at the one-stop packaging destination: Bizongo – Digitalising the packaging ecosystem for a hassle-free experience. Tata Cliq collaborated with Bizongo because they were facing 2 specific challenges related through their packaging supply chain. The first was procuring standardized packaging for their diverse range of products. The procurement setup they had before Bizongo was completely offline and fragmented causing a lot of inconsistency in packaging across locations. This multiplied with 1700+ locations in which packaging required magnifying the issue further. TataCliq needed a strategized supply chain solution to procure packaging material, manage inventory and reduce delivery timelines. This also helped get real-time data on their overall supply chain process. As a growing startup, they wanted to focus on their core offering and have the packaging supply chain streamlined with an efficient process.