Curefit is a leading fitness startup in India, focused towards developing a healthy lifestyle for Indian consumers. Cure.fit was launched in 2016 by Mukesh Bansal & Ankit Nagori with the aim to provide new-age solutions across food, fitness, and mental wellness. One of their main business mantras is to #bebettereveryday. Eat.fit is cure.fit’s food delivery arm that caters to reaching consumers with healthy food. The pilot model of Eat.fit was launched in Bangalore and then expanded into other cities in India. As the scale of the business grew, their requirement for food packaging grew as well. A systematic approach to packaging procurement was needed. And that’s where Bizongo came into play.
Food Packaging Solution
At the onset, the variables in the system were limited, making procurement of food packaging simple. With the expansion into cities and an increase in product option managing this requirement in-house was becoming challenging for cure.fit. It was getting difficult for them to track vendors, manage inventory, and control packaging quality. This was also taking away from their time to focus on their actual product offering. Cure.fit recognized the need to consolidate their packaging requirement in one place leading to the start of its engagement with Bizongo. Through a differentiated approach, Bizongo provided cure.fit with a 360-degree food packaging solution that involved reduced costs, timely deliveries, assured quality, and supply chain visibility. This has led cure.fit to seamlessly deliver 35000+ healthy packaged meals daily. Download the detailed case study to find out how cure.fit was able to streamline its food packaging requirements with Bizongo.