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Why You Need a Good Label Design to Upscale Your Brand Identity?

The role of a label for a product is similar to the role of the book cover for the book. Foremost, to draw attention followed by customer’s curiosity towards your product and finally the purchase. Great label design is intriguing, informative, and makes the customer say “yes” to your product. Subsequently, you know how a good label design can help upscale your brand identity.

You Get Only 3 Seconds of Buyer’s Attention!

Every year, about 30,000 new products are launched out of which almost 80 percent of the products fall flat. Reason?

The products remain unnoticed, also sometimes back shelved. Therefore, it is never a bad idea to reconsider your packaging and label design to make it more captivating to the customers. Research says shoppers lookout for the products from known brands. On the cluttered shelf, it is really important to make your product stand out. Especially if it is a food and cosmetics label design, a thoughtful representation can do wonders for both new and existing products.

Crowded Retail Shelf
Image Courtesy: Marovino Design

From the picture, you get an idea about why we are emphasizing on catchy label design.

READ: How Brands are Changing the Packaging Game With Innovative Label Designs

#1 - Because Information Is Mandatory

Labels give consumers clarity about the product. There are many products which require “how to use” instruction. An informative label makes the consumer feel self-sufficient and confident about the product he is buying.

  • Don’t try to hide the price and expiry date of your product.
  • Convey the recyclability information.
  • If it is a food label design, cross-check for allergy information.
  • Write the information in a legible font style and size.
  • For pharmaceutical and cosmetic label design, make sure you have provided child safety information.
Packaging Information On Labels

Keep yourself updated about Labeling Requirements In 2021 : Recent Changes By FDA & FSSAI

#2 - Speaking Directly to the Customer

Labels are a great medium to convey your brand message directly to the consumer. For some packaging, labels are the only printed segment (especially food packaging labels). We do believe there is a vision behind the product you are selling and you want the customer to know it. Hence, do not hesitate speaking up your brand message through labels. But, for sure, the brand message is a part of the information in the label and not the only one.

conveying the brand message through a creative label design
Image Courtesy: Pinterest

Where many manufacturers are going for a vintage style in their wine labels, we appreciate how Pinord wineries convey their principles through their label.

Pro tip: Try to be “crisp” with your message for the consumer. People won’t read lengthy messages given the short attention span everyone has these days. Best is to try conveying your message graphically.

#3 - A Label Compliments the Packaging

What the tag is to the gift, a label is to the packaging.

But, it's also important that your label fits the packaging (or container). Suppose you get a bizarre design idea and you might want to jump into execution. But, wait. Is it complying with the packaging material? Would you be able to stick the label to the container? Therefore, keep in mind-

  1. The container or the packaging material for pasting label.
  2. The texture or the surface of the packaging for sticking the label.
  3. The color and size of the label depending on how much you want to show-off the product.
  4. Product storage conditions like freezer or shelf.
  5. The adhesives and inks especially for food label design.
Label design according to the packaging material
Image Courtesy: Creative Market

For example, paper labels are not suitable for storing products in refrigerators.

#4 - Label Design From the Cost Perspective

A great label design doesn’t mean reckless spending. At the same time, you should not cost-cut on the label design. The label design cost depends on the agency you are hiring or if you are having an in-house design team. Many brands have won customers with their simple and minimalist design. Whereas, some brands have poured ample creativity on the labels.

Hence, instead of thinking label design as a cost overhead, one should count it as an investment. It is that part of the packaging, where the consumer spends his most time.

Final Thoughts

Whether its a new product or you are refreshing existing product's look; you would want to know if your packaging and label design resonates with your customers. For this, the customer feedback on the new look of the product can be helpful. You can survey the answers for the following questions-

  1. Is it the first time you are buying this product?
  2. Did you like the packaging?
  3. How would you rate the quality of the packaging?
  4. Was the product visible in the supermarket? Or you searched for it?
  5. Were you able to get the necessary information about the product?
  6. Your advice for us.

Get going with great label designs to ensure your packaging complements your product. Read more on how does your label affect customer buying decisions.

Happy labeling!

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