The role of a label for a product is similar to the role of the book cover for the book. Foremost, to draw attention followed by customer’s curiosity towards your product and finally the purchase. Great label design is intriguing, informative, and makes the customer say “yes” to your product. Subsequently, you know how a good label design can help upscale your brand identity.
Every year, about 30,000 new products are launched out of which almost 80 percent of the products fall flat. Reason?
The products remain unnoticed, also sometimes back shelved. Therefore, it is never a bad idea to reconsider your packaging and label design to make it more captivating to the customers. Research says shoppers lookout for the products from known brands. On the cluttered shelf, it is really important to make your product stand out. Especially if it is a food and cosmetics label design, a thoughtful representation can do wonders for both new and existing products.
From the picture, you get an idea about why we are emphasizing on catchy label design.
READ: How Brands are Changing the Packaging Game With Innovative Label Designs
Labels give consumers clarity about the product. There are many products which require “how to use” instruction. An informative label makes the consumer feel self-sufficient and confident about the product he is buying.
Keep yourself updated about Labeling Requirements In 2021 : Recent Changes By FDA & FSSAI
Labels are a great medium to convey your brand message directly to the consumer. For some packaging, labels are the only printed segment (especially food packaging labels). We do believe there is a vision behind the product you are selling and you want the customer to know it. Hence, do not hesitate speaking up your brand message through labels. But, for sure, the brand message is a part of the information in the label and not the only one.
Where many manufacturers are going for a vintage style in their wine labels, we appreciate how Pinord wineries convey their principles through their label.
Pro tip: Try to be “crisp” with your message for the consumer. People won’t read lengthy messages given the short attention span everyone has these days. Best is to try conveying your message graphically.
What the tag is to the gift, a label is to the packaging.
But, it's also important that your label fits the packaging (or container). Suppose you get a bizarre design idea and you might want to jump into execution. But, wait. Is it complying with the packaging material? Would you be able to stick the label to the container? Therefore, keep in mind-
For example, paper labels are not suitable for storing products in refrigerators.
A great label design doesn’t mean reckless spending. At the same time, you should not cost-cut on the label design. The label design cost depends on the agency you are hiring or if you are having an in-house design team. Many brands have won customers with their simple and minimalist design. Whereas, some brands have poured ample creativity on the labels.
Hence, instead of thinking label design as a cost overhead, one should count it as an investment. It is that part of the packaging, where the consumer spends his most time.
Whether its a new product or you are refreshing existing product's look; you would want to know if your packaging and label design resonates with your customers. For this, the customer feedback on the new look of the product can be helpful. You can survey the answers for the following questions-
Get going with great label designs to ensure your packaging complements your product. Read more on how does your label affect customer buying decisions.