Mondelez

Festival Chocolate Gift Packaging Cadbury

Service
Brand Design & Packaging Graphics
industry
Food and Beverage
duration
3 weeks
Brief
A range of chocolates from Cadbury Dairy Milk Silk range coupled with some gifts for brother-sister gifting on the occasion of Rakhi
Festival Packaging Cadbury

Cadbury had to foray into the e-commerce gifting segment on the festival of Rakhi, for which they partnered with us for a complete packaging solution involving Design, Development, and Procurement.

Festival Chocolate Gift Packaging Cadbury
The gift packs were designed with a celebratory theme that would capture the special bond between a brother and a sister. We decided to take a modernistic illustrative approach to designing the artwork of the box.

Festival Chocolate Gift Packaging Cadbury - Raksha Bandhan
Festival Chocolate Gift Packaging Cadbury - Raksha Bandhan

We designed a limited edition, Rakshabandhan festival pack pertaining to an assortment of Cadbury Dairy Milk Chocolates, along with accessories like Rakhi and Roli chawal. When it came to the constraints of e-commerce, the package was designed to hold gel-packs in a manner that wouldn’t affect the unboxing experience.
Festival Chocolate Gift Packaging Set - Cadbury


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