Eco-friendly replacement for the plastic meal tray designed for the Indian meal
India uses over 800,000 disposable plastic meal trays per day. 99% of these trays end up in landfills.These trays are made up of a mixture of polymers, the main component being Polypropylene (PP), which makes it non-recyclable.
Bizongo has over 550 restaurants as clients across India which use plastic disposable meal trays on a regular basis.
With the shift of the market preference towards biodegradable material over PP and PET, especially due to the plastic ban being gradually enforced in the various states of India, an eco-friendly replacement for the plastic meal tray was the need of the hour.
Taking into account, the specific design needs for the curry-based Indian cuisine as well the consumer experience, the cornstarch, spill-proof, 5 compartment meal tray was created.
The clientele in consideration, are the urban market, the food delivery take-away joints, caterers and restaurants which primarily target the fitness-aware population residing in the metro cities of India. We were not only looking at an ecologically conscious packaging design but also a befitting functional product that would enable the storage, transport and support of Indian cuisine.
There were two aspects associated with the design of this disposable Meal Tray:
Through this packaging design, we aimed to bring together innovation, an understanding of the Indian psyche as well as a large-scale solution to the persisting issue of plastic waste management.
Reach out to us and let us collaborate to create delightful packaging
Redesigning Melalumin’s range of products to be sold in the Indian market.
Crafting a unique brand identity and packaging design for Biker's complete range of men’s grooming products.
Crafting a unique brand story, brand identity & packaging design for Molo & its vast range of authentic pickles